In the eye of the beholder

jane iredale™ mineral eye products range from subtle nudes to dramatic jewel colours, in a variety of formulations. Sensitivity tested and free from irritants, your can have complete piece of mind when experimenting with fabulous new looks.

• PurePressed Eye Shadows

  These highly pigmented powders come in a range of fashionable colours that enhance and brighten the eye.

• Eye Gloss

  Available in eight creamy, shimmery shades, they glide on like silk and stay put all day.

• Lid Primer

  Controls oil and gives shadows extra staying power, can also be used as a highlighter.

• PureLash Mascara and PureLash Lengthening Mascara

  Water resistant and enriched with algae extracts to condition and protect lashes.

• Longest Lash Thickening and Lengthening Mascara

  Fabulous colour, combined with sea minerals that encourage growth.

• FauxLashes

  These come in two lengths and can be applied individually to give a truly eye-catching look

• PureLash Extender and Conditioner

  The ideal primer for any mascara, it protects lashes and helps prevent breakage.

• Eye Pencils

  So soft, they won’t drag delicate skin and natural pigments provide long-lasting colour.

• Cream to Powder Eyeliners

  These beautiful shades can be mixed top create a customised colour and can also be worn as shadows.

• Liquid Eye Liners

  Saturated colours provide real staying power for an intense and dramatic look.

• Highlighting and Double Dazzle Pencils

  Bring your eyes to life with these pearlescent, shimmering colours.